PRIVACY POLICY

Last updated: February 2025
This Privacy Policy explains how Yzona ("we," "us," or "our") collects, uses, and protects your personal information when you use our online store. By using our store, you consent to the practices described in this policy.

What we collect

Personal Information
We may collect the following information:
● Name
● Contact information including email address
● Demographic information such as postcode, preferences and interests
● Other information relevant to customer surveys and/or offers
For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
● Internal record keeping.
● We may use the information to improve our products and services.
● We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
● From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways: whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at support@yzona.com We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Essential Cookies

Session Cookies:
Purpose: These cookies are necessary for the operation of the website. They enable you to navigate through the website, add products to your cart, and complete the checkout process. For example, when you add a Jeep Wrangler aftermarket part to your shopping cart on Yzona's website, a session cookie stores this information until you complete the purchase or leave the site.

Duration: They are temporary and are deleted when you close your browser.

Login Cookies:
Purpose: If you create an account on Yzona's website, login cookies are used to remember that you are logged in. This allows you to access your account - specific features, such as order history, saved addresses, and wish lists.

Duration: They may persist for a set period (e.g., 30 days) or until you log out.

Analytical Cookies

Google Analytics Cookies:
Purpose: Yzona may use Google Analytics to understand how visitors interact with the website. These cookies collect information such as the number of visitors, the pages they visit, the time they spend on the site, and the source of their traffic (e.g., search engines, social media). This data helps Yzona improve the website's performance, user experience, and marketing strategies. For instance, if a large number of visitors abandon their shopping carts on a particular page, Yzona can analyze the issue and make improvements.

Duration: They typically persist for a few months.

Custom - Analytics Cookies:
Purpose: In addition to third - party analytics tools, Yzona may develop its own analytics cookies to track specific metrics relevant to its business. For example, they might track the popularity of different product categories for Jeep Wranglers, Ford F - series trucks, Dodge Rams, and Chevy Silverado.

Duration: Varies depending on the design of the analytics system.

Marketing Cookies

Retargeting Cookies:
Purpose: These cookies are used to show you relevant ads for Yzona's products on other websites after you have visited Yzona's site. For example, if you were looking at a performance - enhancing exhaust system for a Ford F - series truck on Yzona's website, retargeting cookies will ensure that you see ads for similar products on other platforms you visit.

Duration: They can last for several weeks or months.

Social Media Cookies:
Purpose: When you interact with social media buttons on Yzona's website (e.g., like, share), social media platforms may set cookies to track your activity. These cookies also help Yzona understand the effectiveness of its social media marketing campaigns. For example, if a Facebook share button on a product page is clicked, Facebook can use its cookies to measure the reach and engagement of that share.

Duration: Varies by social media platform.

Functional Cookies

Language and Currency Cookies:
Purpose: These cookies remember your preferred language and currency settings on Yzona's website. This ensures that when you return to the site, you see the content in your chosen language and the prices in your preferred currency.

Duration: They usually persist until you change your settings or clear your cookies.

Product Recommendation Cookies:
Purpose: Yzona may use cookies to analyze your browsing history and purchase behavior to provide personalized product recommendations. For example, if you frequently browse suspension upgrades for Jeep Wranglers, the website may recommend other related products using these cookies.

Duration: They can last for a few weeks.